For the Illustration Friday theme 'wise' I immediately thought of a wise old owl. Then I remembered that I used to eat Wise potato chips when I spent summers with my grandparents in upstate New York. Wise potato chips must be an east coast thing as I've never seen them here in the midwest.
Here is my attempt at the old Wise Potato Chips logo. Overtime the logo evolved into just the owl's eye. I remember sort of being creeped out by that eye as a kid.
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